Upaya Promosi Pariwisata Pantai Liman Dengan Pemanfaatan Media Sosial (Studi Kasus Pada Akun Instagram @pantailimansemau)

The purpose of this research is to utilize social media Instagram in promoting tourism in Liman Beach, Semau Selatan District, Kupang Regency. Researchers use Instagram promotional media because Instagram social media is a media that facilitates users to share media such as photos and videos so that Instagram is very helpful and can be used in promotional activities for Liman Beach to tourists who do not know Liman Beach through photos or videos posted to Instagram. This research uses descriptive qualitative research and data collection techniques use observation, interviews, literature study and documentation. The informants in this study were the Head of Marketing and Promotion of the East Nusa Tenggara Province Tourism and Creative Economy Office, the Head of Uitiuh Tuan Village and tourists visiting Liman Beach. In the process of using Instagram as a promotional media for Liman Beach tourism, the Instagram features used in the @pantailimansemau account are hashtag features, Instagram stories, photos, reposts, comments, and mentions. The purpose of this study is to make Instagram as one of the online promotional media by utilizing the Instagram account @pantailimansemau which has been created by researchers so that Liman Beach is better known to the wider community and makes the Instagram account @pantailimansemau an official account in promoting Liman Beach. Keywords: Social Media, Instagram, Tourism Promotion, Liman Beach, Uitiuh Tuan Village, Semau Island