商业模式的数字化转型——最佳实践、推动者和路线图

Daniel Schallmo, Christopher A. Williams, Luke Boardman
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引用次数: 332

摘要

本文的目的是阐明数字化转型(DT)的定义,并介绍一种具有阶段、活动和结果的结构化方法。我们的研究是基于文献综述,这提供了对DT的基本理解的见解。示例完成了研究并展示了DT的实际应用。主要的发现是,尽管数据挖掘是一个广为人知的概念,但是缺少一种结构化商业模型数据挖掘的方法。本文给出了业务模型DT的明确定义和业务模型DT的阶段。此外,本文还提供了使能器和DT的实例。
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Digital Transformation of Business Models — Best Practice, Enablers, and Roadmap
The purpose of this paper is to clarify the definition of digital transformation (DT) and to introduce a structured approach with phases, activities and results. Our research is based on a literature review which provides insight into the basic understanding of DT. Examples complete the research and show the practical application of DT. The main findings are that although DT is a widely known concept, an approach for the structured DT of business models is missing. The paper offers a clear definition of the DT of business models and phases for the DT of business models. Moreover, the paper offers examples of enablers and DT.
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