基于扩展查询自动完成的企业搜索范例:我们还需要搜索和导航吗?

D. Hawking, K. Griffiths
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引用次数: 13

摘要

企业查询自动完成(QAC)可以使网站或内部网访问者比传统的搜索和浏览更有效地满足需求。企业有限的范围使得通过完成可以满足很大比例的信息需求。此外,诸如产品目录之类的结构化完成源的可用性弥补了日志数据的稀疏性。扩展表单(X-QAC)可以提供对通过常规抓取索引无法访问的信息的访问。我们证明,可以保证每个建议都有一个前缀,使其出现在前k个建议中。使用大学查询日志和结构化列表,我们量化了由于这种保证(最坏的情况)而节省的重要击键量。这种节省可能对移动设备特别有价值。一项用户实验表明,使用传统搜索界面查找人员的时间比使用X-QAC系统平均要长61%。使用葡萄酒目录数据,我们演示了一个进一步的扩展,它允许用户在面导航样式中找到所需的项目。我们还注意到广告可以从QAC触发。考虑到X-QAC系统的优势和能力,我们设想在[不久的]将来,网站和内内网将提供更少的导航,更少地依赖传统的搜索。
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An enterprise search paradigm based on extended query auto-completion: do we still need search and navigation?
Enterprise query auto-completion (QAC) can allow website or intranet visitors to satisfy a need more efficiently than traditional searching and browsing. The limited scope of an enterprise makes it possible to satisfy a high proportion of information needs through completion. Further, the availability of structured sources of completions such as product catalogues compensates for sparsity of log data. Extended forms (X-QAC) can give access to information that is inaccessible via a conventional crawled index. We show that it can be guaranteed that for every suggestion there is a prefix which causes it to appear in the top k suggestions. Using university query logs and structured lists, we quantify the significant keystroke savings attributable to this guarantee (worst case). Such savings may be of particular value for mobile devices. A user experiment showed that a staff lookup task took an average of 61% longer with a conventional search interface than with an X-QAC system. Using wine catalogue data we demonstrate a further extension which allows a user to home in on desired items in faceted-navigation style. We also note that advertisements can be triggered from QAC. Given the advantages and power of X-QAC systems, we envisage that websites and intranets of the [near] future will provide less navigation and rely less on conventional search.
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