ASSESSMENT OF THE SOCIO-ECONOMIC EFFICIENCY OF THE TOURISM SERVICES MARKET IN THE NATIONAL ECONOMY

Tourism, as one of the most profitable and dynamically developing sectors of the world economy, is an active source of budget revenue. The development of tourism helps to solve many economic and social problems. Tourism stimulates the development of the region and the country as a whole. The article discusses the factors influencing the development of tourism. The role and directions of the state in stimulating the development of the tourism services market are determined. According to the authors, the role of the state in stimulating the development of the tourism services market should be implemented in several directions, namely: the constant implementation of environmental protection measures, constant monitoring of the tourism services market; justification and implementation of program concepts to stimulate the inflow of investments into the tourism services market; improvement of the existing tourist and recreational infrastructure through the implementation of projects using mechanisms of public-private partnership; formation of a system of measures aimed at ensuring the safety of life and health of tourists, as well as the safety of their property; improving the image of the country through interregional and interstate fairs and exhibitions. The situation related to COVID-19 requires a new approach on the part of the tourism business, strengthening sanitary and epidemiological security measures.