信任是B2C电子商务采用的主要障碍

2007 3rd IEEE/IFIP International Conference in Central Asia on Internet Pub Date : 2007-12-12 DOI:10.1109/CANET.2007.4401706

B.A. Nagmetov

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引用次数: 6

摘要

信任作为电子商务的主要障碍之一，一直是众多研究的主题。本文研究了信任作为B2C电子商务采用的根本障碍的问题。在此过程中，本文将首先确定信任建立要素，然后将主要要素应用于B2C电子商务关系。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Trust, as a main barrier in adoption to B2C E-Commerce

As one of the main barriers of e-commerce, trust, has been the topic of many researches. Present paper studies the issue of trust as a fundamental barrier in adoption to business to consumer (B2C) e-commerce. In doing so, the paper will first identify trust building elements subsequently applying the main elements to B2C e-commerce relationships.

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2007 3rd IEEE/IFIP International Conference in Central Asia on Internet

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