服装品牌社会化媒体营销活动对消费者反应和购买意愿的影响:品牌资产的中介作用

{"title":"服装品牌社会化媒体营销活动对消费者反应和购买意愿的影响:品牌资产的中介作用","authors":"Muhammad Zeeshan Abbas,, Muhammad Ahmad-ur-Rehman, Buthina Alobidyeen, S. Mehmood","doi":"10.20474/jabs-7.3.1","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":348949,"journal":{"name":"Journal of Administrative and Business Studies","volume":"46 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"The effects of social media marketing activities of apparel brands on consumers’ response and intentions to buy: The mediating role of brand equity\",\"authors\":\"Muhammad Zeeshan Abbas,, Muhammad Ahmad-ur-Rehman, Buthina Alobidyeen, S. Mehmood\",\"doi\":\"10.20474/jabs-7.3.1\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":348949,\"journal\":{\"name\":\"Journal of Administrative and Business Studies\",\"volume\":\"46 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Administrative and Business Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.20474/jabs-7.3.1\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Administrative and Business Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.20474/jabs-7.3.1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}