Coscienza e alienazione. La “politica del capitalismo” sulla soglia del sé

Consciousness and estrangement. The politics of capitalism on the threshold of self. The turning towards the “psychic dimension” is a characteristic of late capitalism that projects a specific cultural logic on the “self” and on the "isolated individual”. It is necessary, therefore, to rethink the idea of consciousness - a prerequisite for the marxian analysis - that in past years didn't have the due attention in social studies, while it obtained in other fields (in the field of neuroscience for example). The aim of the article, therefore, is to investigate, at what level, in advanced capitalism, the attention that in fordism was oriented to the politics of the body, is oriented towards the psyche and the consciousness in late capitalism, reducing the “collective to the individual” and to the "internal resources" of the subjects. This paper moves from these assumptions to re- interpret the concept of estrangement in advanced capitalism.