Exploring QoE in Cellular Networks: How Much Bandwidth do you Need for Popular Smartphone Apps?

A quarter of the world population will be using smartphones to access the Internet in the near future. In this context, understanding the Quality of Experience (QoE) of popular services in such devices becomes paramount for cellular network operators, who need to offer high quality levels to reduce the risks of customers churning for quality dissatisfaction. In this paper we study the problem of QoE provisioning in smartphones, presenting the results obtained from subjective lab tests performed for five popular apps: YouTube, Facebook, Web browsing through Chrome, Google Maps, and WhatsApp. The analysis addresses the impact of the access downlink bandwidth on the QoE of these apps when accessed through smartphones. The results presented in this paper provide a sound basis for better understanding the QoE requirements of popular services and mobile apps, as well as for dimensioning the underlying provisioning network. To the best of our knowledge, this is the first paper providing such a comprehensive analysis of QoE in mobile devices.