{"title":"双寡头在线共享单车市场定价机制研究:博弈论方法","authors":"Chao Yu, Y. Chai, Yi Liu","doi":"10.1109/ICEBE.2017.11","DOIUrl":null,"url":null,"abstract":"Online bike-sharing market has taken off in China since 2016 and in the competition two companies stand out and occupy most of the market share. This paper provides an analysis of rental pricing mechanism for this two companies in this e-market. Firstly, the thesis builds the spontaneous evolutionary game model of the pricing for online bicycle renting and obtains the evolutionary stable strategy. Then the authors propose optimization schemes and pricing mechanism from these leasing service suppliers' perspective. On this basis above, research on how to avoid malicious competition and create a healthy market will be discussed.","PeriodicalId":347774,"journal":{"name":"2017 IEEE 14th International Conference on e-Business Engineering (ICEBE)","volume":"18 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2017-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Pricing Mechanism Research in Duopoly Online Bicycle-Sharing Market: A Game Theory Approach\",\"authors\":\"Chao Yu, Y. Chai, Yi Liu\",\"doi\":\"10.1109/ICEBE.2017.11\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Online bike-sharing market has taken off in China since 2016 and in the competition two companies stand out and occupy most of the market share. This paper provides an analysis of rental pricing mechanism for this two companies in this e-market. Firstly, the thesis builds the spontaneous evolutionary game model of the pricing for online bicycle renting and obtains the evolutionary stable strategy. Then the authors propose optimization schemes and pricing mechanism from these leasing service suppliers' perspective. On this basis above, research on how to avoid malicious competition and create a healthy market will be discussed.\",\"PeriodicalId\":347774,\"journal\":{\"name\":\"2017 IEEE 14th International Conference on e-Business Engineering (ICEBE)\",\"volume\":\"18 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2017-11-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2017 IEEE 14th International Conference on e-Business Engineering (ICEBE)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ICEBE.2017.11\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2017 IEEE 14th International Conference on e-Business Engineering (ICEBE)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICEBE.2017.11","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Pricing Mechanism Research in Duopoly Online Bicycle-Sharing Market: A Game Theory Approach
Online bike-sharing market has taken off in China since 2016 and in the competition two companies stand out and occupy most of the market share. This paper provides an analysis of rental pricing mechanism for this two companies in this e-market. Firstly, the thesis builds the spontaneous evolutionary game model of the pricing for online bicycle renting and obtains the evolutionary stable strategy. Then the authors propose optimization schemes and pricing mechanism from these leasing service suppliers' perspective. On this basis above, research on how to avoid malicious competition and create a healthy market will be discussed.
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