Analysis of the influence of China's new college entrance examination reform on after-school training industry and educational informatization

The paper focus on explaining the contents, schedule and target of China’s new college entrance examination reform and analyzing its influence on educational industry which mainly contains after-school training, educational informatization and online education. To promote the fairness of education, in September 2014, the new college entrance examination reform is launched by Chinese Ministry of Education, and the new college entrance examination system will be fully established in 2020. By implementing “3+3” elective subjects examination system, the new college entrance examination reform gives greater autonomy in admission to colleges, while students are given greater autonomy in school choice. The paper shows that the new college entrance examination reform will increase the importance of Chinese training and discipline competition training, expand the market of educational informatization products such as the courses arranging software, intelligent class cards and matched wristband, and promote the development of online messaging service, helping students in educational career planning, independent admission and school choice.