Mining social media to create personalized recommendations for tourist visits

Photo sharing platforms users often annotate their trip photos with landmark names. These annotations can be aggregated in order to recommend lists of popular visitor attractions similar to those found in classical tourist guides. However, individual tourist preferences can vary significantly so good recommendations should be tailored to individual tastes. Here we pose this visit personalization as a collaborative filtering problem. We mine the record of visited landmarks exposed in online user data to build a user-user similarity matrix. When a user wants to visit a new destination, a list of potentially interesting visitor attractions is produced based on the experience of like-minded users who already visited that destination. We compare our recommender to a baseline which simulates classical tourist guides on a large sample of Flickr users.