E. Keating, Linda M. Parsons, Andrea Alston Roberts
{"title":"非营利性电话营销活动的成本效益","authors":"E. Keating, Linda M. Parsons, Andrea Alston Roberts","doi":"10.1002/PF.43","DOIUrl":null,"url":null,"abstract":"Professional fundraisers get a lot of bad press. This chapter documents the expenses, yields, and other characteristics of charitable telemarketing campaigns.","PeriodicalId":149623,"journal":{"name":"New Directions for Philanthropic Fundraising","volume":"105 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2003-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"10","resultStr":"{\"title\":\"Cost-effectiveness of nonprofit telemarketing campaigns\",\"authors\":\"E. Keating, Linda M. Parsons, Andrea Alston Roberts\",\"doi\":\"10.1002/PF.43\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Professional fundraisers get a lot of bad press. This chapter documents the expenses, yields, and other characteristics of charitable telemarketing campaigns.\",\"PeriodicalId\":149623,\"journal\":{\"name\":\"New Directions for Philanthropic Fundraising\",\"volume\":\"105 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2003-09-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"10\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"New Directions for Philanthropic Fundraising\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1002/PF.43\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"New Directions for Philanthropic Fundraising","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1002/PF.43","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Cost-effectiveness of nonprofit telemarketing campaigns
Professional fundraisers get a lot of bad press. This chapter documents the expenses, yields, and other characteristics of charitable telemarketing campaigns.