A Study on Satisfaction and Willingness to Continuously Participate in Business Class Virtual Simulation Competitions -- An Empirical Analysis Based on Technology Acceptance Model (TAM)

The combination of virtual simulation technology and innovation and entrepreneurship education can achieve the role of interaction between the environment and the real environment during students’ virtual simulation, which can attract active participation of users and help college students understand the risks and opportunities faced by enterprises in the process of operation and growth, so as to improve the ability of enterprise operation and management, and deepen students’ understanding of theory and practical ability. In this paper, we construct a technology acceptance model (TAM) through seven dimensions: perceived usefulness, perceived ease of use, external environment, teacher guidance, willingness to participate, satisfaction, and willingness to continue to use, and investigate students’ satisfaction and willingness to continue to participate in the virtual simulation competition in some universities. The results of the data analysis show that the satisfaction and willingness to continue to participate in the virtual simulation competition play a good role.