Online Identity Analysis Model: Analysing the Construction of the Self in Digital Environments

Social media is changing the way individuals collaborate, learn and express themselves, allowing for the construction of an identity and a reputation that encompasses over many other digital spaces. In a context where the online identity of individuals may reveal the sum of their experiences and skills, reflecting the path of their personal, academic and professional lives, this paper introduces a conceptual framework and a model developed to analyse the construction of the self in online environments. The model was used in a research study developed at University of Aveiro, Portugal, aiming to analyse how identity is built and managed in formal and informal digital environments and reveals the existence of two main online identity profiles-context driven and user-driven identity profiles.