新常态下房地产商业生态系统演化的动力机制

Li Zhang, Guofeng Gai
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引用次数: 0

摘要

经济新常态对房地产原有的快速发展模式提出了挑战。本文从商业生态系统的角度,考察了房地产行业中利益相关者之间的共生关系及其演化,并运用社会网络理论构建了房地产行业的商业生态系统关系网络。通过对房地产业运行机制的分析,认为共生是房地产业商业生态系统存在与演化的基本内容。本文分析了房地产商业生态系统演进的动力机制,得出了新常态背景下房地产行业生态系统演进的路径选择。需要在房地产系统中树立共生理念,以产业联动为核心的生态系统建设联盟战略,以骨干企业为核心,推动产业地产多元化发展。政府以商业生态系统理论指导房地产业的发展。
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Dynamic Mechanism of Real Estate Business Ecosystem Evolution Under the New Normal
: The new normal of economy brings the challenge to the original rapid development mode of real estate. From the perspective of business ecosystem, this paper examines the symbiosis and the evolution of the symbiosis among the stakeholders in real estate industry, and uses the social network theory to create the business ecosystem relationship network of real estate industry. Through the analysis of the operation mechanism of real estate industry, it is considered that symbiosis is the basic content of the existence and evolution of the commercial ecosystem of real estate. This paper analyzes the dynamic mechanism of the evolution of the real estate business ecosystem, and obtains the path choice of the evolution of the real estate industry ecosystem under the background of the new normal. It is necessary to establish the symbiosis idea in the real estate system, the alliance strategy of ecosystem construction with industry linkage as the core, and the core of backbone enterprises to promote the diversification of industrial real estate. The government guides the development of real estate industry based on the theory of business ecosystem.
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