CITRA MASYARAKAT DALAM NARATIF LISAN: SATU PENDEKATAN TEORI PENGKAEDAHAN MELAYU

: Oral narrative is a creation that belongs to the community, spread from mouth, and passed down from one generation to another. Oral narrative also rich in imagery and cultural life of the people in the community. Researchers conducted this study because the average society today considers oral narratives as mere fabrications and does not emphasize moral values that are able to shape the personality in society. Accordingly, this study was conducted to identify and analyze the community’s image contained in the oral narrative. In addition, the text of Collection 366 Malaysian Folklore is the main material of the study. In addition, a qualitative approach involving library and text methods was used as a guideline framework to complete this study. In fact, the Malay Methodology Theory (1989) by Hashim Awang made to strengthen the deductive analysis of the study. In conclusion, the findings prove that oral narrative is laden with the image of a society that can form the customs, values and culture of a civilized among the Malay community.