暮光之城:通过公开讲座吸引健康消费者

D. McDonald, Dr Sheree Conroy
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摘要

所处理的问题:慢性病发病率不断上升,对公共卫生服务的需求不断增加,这突出表明目前需要围绕健康行为进行诚实的对话和信息共享。作者推测,达令唐斯社区将从当地临床医生提供的关于一般健康主题的公开讲座中受益。简明、对话和权威地提供健康信息,可以作为减轻疾病负担和提高患者作为医疗保健伙伴的能力的重要干预措施。此类讲座还将有助于实现吸引保健消费者参与的战略目标和国家标准。方法:于2014年10月开展试点讲座。这次讲座的成功导致了随后几年定期安排的公开讲座,被称为“暮光之城讲座”。这些讲座的重点是一般听众广泛感兴趣的健康主题。结果:截至目前,已完成12次暮光会谈。社区的反应超出了预期,每次活动平均有50人参加,范围从25人到115人不等。通过定性反馈测量的受众接受和知识转移也同样积极。结论:公共卫生讲座项目是达令丘陵地区的一项新举措,促使数百名社区成员认真思考他们健康的各个方面,并学习做出积极改变的实际方法。
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Twilight Talks: engaging health consumers with public lectures
Issue Addressed: Climbing rates of chronic disease allied with rising demand for public health services highlight a present need for honest conversations and information sharing around health behavior. The authors speculated that the Darling Downs community would benefit from public lectures on general health topics delivered by local clinicians. Health information delivered concisely, conversationally, and with authority could serve as an important intervention in reducing disease burden and enhancing patients’ abilities to act as partners in their healthcare. Such lectures would also contribute to achieving strategic goals and national standards around engaging health care consumers. Methods: A pilot lecture was held in October 2014. The success of this lecture led to a regular schedule of public lectures programmed for subsequent years, branded as “Twilight Talks”. These lectures have focused on health themes of broad interest to a general audience. Results: Twelve Twilight Talks have been delivered so far. Community response has exceeded expectations, with an average of 50 attendees to each event, and a range of 25 to 115. Audience reception and knowledge transfer measured through qualitative feedback has been equally positive. Conclusions: A program of public health lectures is a novel initiative for the Darling Downs, prompting several hundred members of the community to think seriously about aspects of their health and learn about practical ways of making positive change.
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