A Content Analysis of Counseling Organizations’ Social Media Usage

1 Nova Southeastern University, Fort Lauderdale, FL, USA 2 Florida International University, Miami, FL, USA Social media is a rapidly growing online platform for professional counselors and counseling organizations to communicate with the public, but little is known how counsleing organizations utilize social media. The authors content analyzed posts from nine ACA divisions’ Facebook pages to explore how professional counseling organizations utilize social media to engage with outline followers. Sharing links to external websites was the most frequently occurring post but such postings were less likely to engage followers than sharing post, photo, or events from within Facebook or uploading a photo directly. Recommendations for counseling organizations to engage in effective social media practices are presented. Emerging, Experimental and Current Topics Relevant to Technology in Counselor Education, Supervision and Practice