Analisis Semiotika Peirce pada Sampul Majalah Tempo Edisi Jokowi Beserta Bayangan Pinokio

Tempo Magazine reaped pros and cons when publishing the magazine cover on September 16, 2019. The reason is the illustration shown is a male figure resembling Joko Widodo (Jokowi), but with a long-nosed shadow that is identical to the character of Pinocchio. Many Jokowi Mania Volunteer groups (Jokman) filed a report to the press council because the illustration was considered insulting to the president. However, others support Tempo Magazine’s action and are strengthened by the momentum of the publication that coincided with Jokowi’s action, which passed the revision of the Corruption Eradication Commission (KPK) Law. It is entrancing to find out the reality of Tempo Magazine construct through semiotic analysis to trigger public debate. By relying on the constructivism paradigm, literature review data collection, and qualitative approach, this descriptive study aims to analyze the discourse in the text on the cover of Tempo Magazine. Through a literature review procedure and qualitative approach, this study explored the discourse in the text on the Tempo Magazine’s cover using the constructivism paradigm. Charles Sanders Peirce’s Semiotic Theory and Metaphor Theory were used as the point of the analysis in this study. It shows that the caricature on Tempo Magazine’s cover is a form of public criticism of the era of Jokowi’s leadership as the president. Based on the study results, Jokowi’s frowning face and the shadow of Pinocchio’s nose are implicitly metaphors for a leader who has broken promises to his people in the context of strengthening the anti-corruption agency of the KPK.