{"title":"是什么促使人们在晚上购物?","authors":"Ahmed Moola, H. D. Toit, C. Cloete","doi":"10.24052/bmr/v14nu01/art-17","DOIUrl":null,"url":null,"abstract":"Purpose: To determine what motivates people to shop at night-time. Methodology: A non-probability purposive sampling methodology was utilised to collect survey responses from 404 night-time grocery shoppers in Johannesburg, South Africa. The results were segmented based on Living Standard Measure (LSM) profiles, shopping pattern variables and shopping motivation variables. Findings: The night-time shopper can be classified as functional, with efficiency and value-seeking behaviour forming part of the utilitarian shopping motives driving his/her behaviour. Practical implications: Specific marketing or retail strategies which seek to target the night-time grocery shoppers in Johannesburg can be developed. Originality: The study fills a gap in knowledge about the motivation of night-time shoppers.","PeriodicalId":323589,"journal":{"name":"The Business and Management Review","volume":"3 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"What motivates people to shop at night?\",\"authors\":\"Ahmed Moola, H. D. Toit, C. Cloete\",\"doi\":\"10.24052/bmr/v14nu01/art-17\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Purpose: To determine what motivates people to shop at night-time. Methodology: A non-probability purposive sampling methodology was utilised to collect survey responses from 404 night-time grocery shoppers in Johannesburg, South Africa. The results were segmented based on Living Standard Measure (LSM) profiles, shopping pattern variables and shopping motivation variables. Findings: The night-time shopper can be classified as functional, with efficiency and value-seeking behaviour forming part of the utilitarian shopping motives driving his/her behaviour. Practical implications: Specific marketing or retail strategies which seek to target the night-time grocery shoppers in Johannesburg can be developed. Originality: The study fills a gap in knowledge about the motivation of night-time shoppers.\",\"PeriodicalId\":323589,\"journal\":{\"name\":\"The Business and Management Review\",\"volume\":\"3 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-04-10\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"The Business and Management Review\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.24052/bmr/v14nu01/art-17\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Business and Management Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.24052/bmr/v14nu01/art-17","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Purpose: To determine what motivates people to shop at night-time. Methodology: A non-probability purposive sampling methodology was utilised to collect survey responses from 404 night-time grocery shoppers in Johannesburg, South Africa. The results were segmented based on Living Standard Measure (LSM) profiles, shopping pattern variables and shopping motivation variables. Findings: The night-time shopper can be classified as functional, with efficiency and value-seeking behaviour forming part of the utilitarian shopping motives driving his/her behaviour. Practical implications: Specific marketing or retail strategies which seek to target the night-time grocery shoppers in Johannesburg can be developed. Originality: The study fills a gap in knowledge about the motivation of night-time shoppers.
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