Educating Farmers Using Participatory Rural Appraisal Construct

The Digital Based Community Economy Program has been created to expand market access and improve the quality of farmers. The program is called the “Online Farming Program”, in collaboration with the Ministry of Communication and Information Technology, as well as several digital business startups who have created mobile-based applications that aim to increase productivity in agriculture and advance farmers. Standard of living. However, the socialization of the Go-Online Farmers program, which is still not optimal for farmers who are not familiar with computer programs and are not familiar with technology is one of the obstacles they face. So in the era of the industrial revolution 4.0, the Participatory Rural Appraisal (PRA) and Media Production Concept (MPC) methods were used so that the output generated from this study could educate and add to the information obtained by farmers and help farmers buy and sell online so they could use the Go-Online program maximally. It can be concluded that from this research a strategy is needed to disseminate the Go-Online Farmer Program to farmers so that researchers implement a video motion graphic to facilitate this research which is uploaded to the YouTube channel so that information can be disseminated, readily accepted, and distributed to 88.813 villages in Indonesia.