电子商务参与意愿对乡村振兴影响的实证研究

Ying Zhan, Xuehang Yu, Yue Sun
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引用次数: 0

摘要

众所周知,电子商务在帮助农民增加收入方面起着极其重要的作用,这是农民增加收入最直接、最有效的途径。本文基于结构方程模型,实证考察了农民参与电子商务意愿与乡村振兴之间的影响,以及农民增收效应与乡村振兴之间的作用机制,并探讨了如何更好地利用电子商务帮助村民增收。通过实证分析,可以发现政策促进正向影响农民参与电子商务的意愿;“农民增收效应”部分中介于“农民参与电子商务意愿”与“乡村振兴”之间;提高“农民参与电商意愿”,既能直接推动“乡村振兴”进程,又能通过“农民增收”间接影响“乡村振兴”。
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An Empirical Study on the Influence of E-commerce Participation Willingness on Rural Revitalization
It is well known that e-commerce plays an extremely important role in helping farmers increase their income, which is the most direct and effective way to increase their income. Based on structural equation modeling, the paper empirically investigates the effect between the farmers' willingness to participate in e-commerce and rural revitalization, as well as the mechanism between the effect of increasing farmers' income and rural revitalization, furthermore, it also explores how to better use e-commerce to help villagers increase their income. Through the empirical analysis, it can be found that policy promotion positively affects farmers' willingness to participate in e-commerce; "the effect of increasing farmers' income" is partly mediated from "farmers' willingness to participate in e-commerce" to "rural revitalization"; improving "farmers' willingness to participate in e-commerce" can not only directly promote the process of "rural revitalization", but also indirectly affect "rural revitalization" through " increasing farmers' income ".
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