{"title":"大学生对网络外卖服务的满意度分析","authors":"Caixia Hu","doi":"10.23977/infse.2022.030307","DOIUrl":null,"url":null,"abstract":": With the growth of e-commerce, the global online food delivery (OFD) industry is expanding rapidly. The spread of the COVID-19 pandemic, in particular, has accelerated the popularity of OFD. As the OFD industry is low-margin, capturing market share is crucial for OFD platforms. At the same time, as the primary users of OFD, college students provide a significant reference for enhancing the overall service quality of online meal delivery. The X food delivery platform in China is used as an example in this study, which employs qualitative research methodologies to investigate college students' satisfaction with food delivery, using an interview and interpretive paradigm to collect and analyze the data. This study focuses on five factors of college students' satisfaction with food delivery, namely service quality, delivery quality, timeliness, completeness, and safety. The findings will serve as a suggestion for raising consumer satisfaction and improving the standard of OFD services. ,","PeriodicalId":423306,"journal":{"name":"Information Systems and Economics","volume":"46 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"An Analysis of College Students' Satisfaction with Online Food Delivery (OFD)\",\"authors\":\"Caixia Hu\",\"doi\":\"10.23977/infse.2022.030307\",\"DOIUrl\":null,\"url\":null,\"abstract\":\": With the growth of e-commerce, the global online food delivery (OFD) industry is expanding rapidly. The spread of the COVID-19 pandemic, in particular, has accelerated the popularity of OFD. As the OFD industry is low-margin, capturing market share is crucial for OFD platforms. At the same time, as the primary users of OFD, college students provide a significant reference for enhancing the overall service quality of online meal delivery. The X food delivery platform in China is used as an example in this study, which employs qualitative research methodologies to investigate college students' satisfaction with food delivery, using an interview and interpretive paradigm to collect and analyze the data. This study focuses on five factors of college students' satisfaction with food delivery, namely service quality, delivery quality, timeliness, completeness, and safety. The findings will serve as a suggestion for raising consumer satisfaction and improving the standard of OFD services. ,\",\"PeriodicalId\":423306,\"journal\":{\"name\":\"Information Systems and Economics\",\"volume\":\"46 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Information Systems and Economics\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.23977/infse.2022.030307\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Information Systems and Economics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.23977/infse.2022.030307","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
An Analysis of College Students' Satisfaction with Online Food Delivery (OFD)
: With the growth of e-commerce, the global online food delivery (OFD) industry is expanding rapidly. The spread of the COVID-19 pandemic, in particular, has accelerated the popularity of OFD. As the OFD industry is low-margin, capturing market share is crucial for OFD platforms. At the same time, as the primary users of OFD, college students provide a significant reference for enhancing the overall service quality of online meal delivery. The X food delivery platform in China is used as an example in this study, which employs qualitative research methodologies to investigate college students' satisfaction with food delivery, using an interview and interpretive paradigm to collect and analyze the data. This study focuses on five factors of college students' satisfaction with food delivery, namely service quality, delivery quality, timeliness, completeness, and safety. The findings will serve as a suggestion for raising consumer satisfaction and improving the standard of OFD services. ,
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
