On the Role of Proactiveness: Factors to Determine NGOs Effectiveness in Cross-Sector Collaboration

We investigate how non-governmental organizations (NGOs) can proactively seek collaboration with the business sector. We suggest a set of interrelated factors as an approach for effective collaboration strategy. Because these factors are derived from the three elements of strategy concept, using this concept to study public service providers might be criticized due to its manufacturing-rooted origin. Therefore, we employ the service management approach to demonstrate how our approach is still relevant to NGOs, thus enhancing its overall validity.