Scenarios of Information Confrontation: Results of Mathematical Modeling

The article provides an overview of the first stage study results the purpose of which is to master new opportunities in the study of a complex structure of mass media. Using the methods of the dynamic systems theory, we described the stage of information dissemination through media aimed at promoting a new system of views into society, and the informational confrontation accompanying this process. For this purpose, a number of parameters have been identified that makes it possible to assess the audience reaction to the news appearance. Depending on these parameters’ ratio, we presented the scenarios for the further information dissemination as well as conclusions about the society’s readiness to the changes of existing concepts.