Factors Influencing Non-Chinese Parents Decision in Choosing National-Type Chinese Primary School (Sjkc)

National-type Chinese primary schools (SJKC) in Malaysia is more important in their role in the education of pluralism to meet the needs of diverse ethnic students as a result of the increasing response from non-Chinese parents. This paper aims to examine the factors that influence non-Chinese parents to send their children to National-type Chinese primary schools in Malaysia who place greater emphasis on the Chinese language and influence their children's worldview towards community and ethnic relations. The empirical findings show that among the factors that drove non-Chinese parents to send their children to the SJKC were the quality and diversity factors in the SJKC, the ecological environment factors as well as the importance of mastering the Chinese language in the era of globalization. The findings of this study refer to previous studies and scholarly articles. Throughout the explanation, it is hoped that this guide will help to inspire non-Chinese parents in ensuring that their children enjoy a quality education and contribute to the nation in the process of nation-building.