Relationship between students’ choices of companies and the attractivity of the regions where the companies locate, in light of local settlements of students of University of Toyama

The purpose of this study is to examine the relationship between student’s choices of companies they want to go into and the attractivity of the regions where the companies locate, based on statistical analysis of a questionnaire survey conducted in 2017 at University of Toyama for the education of regional leaders. The results of this survey indicates that students place importance on their views of companies and occupations, and this suggests the importance of not only communicating about the region but also communicating the characteristics of the regional companies in order to promote regional settlement. This survey also shows that students who find employment outside Toyama Prefecture attractive, in particular, consider it important to be able to contribute to society and to be in positions of responsibility in the future. This suggests the importance of making it clear that to build these careers are possible even at local companies. In addition, this survey shows that students consider their human networks and experience of internships as good opportunities to gather information for employment. This suggests the necessity of using these situations to let them know they can realize their expectations wherever they get jobs.