The Meaningful Use of Information Therapy (Ix®): From Ix to Patient Response (Px)

Information Therapy (Ix), getting the right information to the right person at the right time in order to help the person make an informed health decision, is a field that is constantly evolving. Over the past decade, several changes –particularly technological and policy-based developments -- have helped to advance the model. This paper traces the evolution of Information Therapy from a good idea to one that has been widely adopted by clinicians. This paper emphasizes the use of the electronic medical record (EMR) in delivering information therapy prescriptions directly to patients. Patient Response (Px) is proposed as the next phase in the evolution of Information Therapy and patient-centered care.