The importance of strategic analysis for agricultural holdings in the innovative development of the agricultural sector

Achieving macroeconomic stability and sustainable economic growth in Russia is directly dependent on the efficiency of economic activities and strategic stability of individual enterprises. At the same time, the rapid development and variability of the external business environment and the conditions of severe market competition require modern progressive approaches to management and its information and analytical support, which make it possible to make high-quality strategic management decisions. Based on it, the analysis of economic activity, which is the basis for justifying economic decisions, has a strategic orientation. The task of strategic analysis of the market environment for agricultural enterprises is to provide a meaningful and formal description of the main market elements, identify their features, patterns and trends of development, and the degree of influence on the activities of the manufacturer. In our opinion, the strategic analysis of the market environment of agricultural enterprises should first of all determine the main factors that affect the development of the territorial market of food products as a whole. Despite the fact that the market of agricultural and food products in our country is characterized by very intensive development, it is still far from perfect. The purpose of this article is to specify the problem in the cancers of one enterprise and develop a strategic map of the balanced indicators system for an agricultural organization. The main task is to optimize the system of strategic analysis for agricultural enterprises. The novelty of the work is the application of balanced scorecard methods as an element of strategic analysis for managing an agricultural organization.