The Impact of Word Happiness on Employee Innovative Behavior – Organizational Attachment as a Mediator

In recent years, with the rise of positive psychology, the academic community is committed to finding the “secret” that affects individual happiness and the “best solution” for behavioral consequences, which promotes the vigorous development of word happiness related theories and empirical research. However, under the background that more organizations regard innovation performance as the main strategic goal, the research on the relationship between word happiness and individual innovation behavior and innovation performance lags far behind the actual management needs. Although there are literatures that prove that job happiness can improve the level of individual innovation, in actual organizational management, there is a situation where individual happiness is overwhelming, innovation behavior is scarce, and innovation performance is poor. This study adopted a quantitative approach and is based on resource preservation theory and self-determination theory, and on the basis of systematically sorting out relevant literature, elaborates the path and mechanism of word happiness on innovative behavior.