挖掘下沉市场、产业集群与文化创意产业发展

Yan Wen, Guang Yang
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摘要

随着新兴技术的快速发展,旧的固化观念与技术附加的产业思维之间的冲突,使得下沉市场的开发成为文化创意产业发展的结构性难题之一。互联网基础设施的逐步完善为开发下沉市场奠定了现实基础。在文化创意产业向集聚发展的趋势下,研究下沉市场开发、产业集聚与文化创意产业发展之间的功能关系具有重要意义。在文献理论分析的基础上,选取2004 - 2018年中国31个省份的面板数据,采用双向固定效应模型进行实证分析。研究结果表明,下沉市场的开发对文化创意产业的发展具有显著的正向影响。进一步分析表明,文化创意产业集聚将弱化下沉市场在文化创意产业发展中的作用。
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Exploitation of Sinking Market, Industry Clustering and Development of Cultural and Creative Industry
With the rapid development of emerging technologies, the conflict between the old solidification concept and the industrial thinking of technology addition makes the exploitation of the sinking market one of the structural difficulties in the development of cultural and creative industries. The gradual improvement of Internet infrastructure lays a realistic foundation for the exploitation of the sinking market. Under the trend that the cultural and creative industry is evolving towards aggregation, the research on the functional relationship between the exploitation of the sinking market, industry clustering and the development of the cultural and creative industry is of great significance. Based on the theoretical analysis of literature, the panel data of 31 provinces in China from 2004 to 2018 are selected for empirical analysis using the bidirectional fixed effect model. The research results show that the exploitation of sinking market has a significant positive impact on the development of cultural and creative industries. Further analysis shows that the agglomeration of cultural and creative industries will weaken the role of the sinking market in the development of cultural and creative industries.
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