O público leitor como comunidade de interesse e ponto de partida para novas estratégias de letramento e promoção da leitura

This paper summarizes the first stage of an on-going research project on practices and discourses on reading through the comparison of actual literary consumption and the academic legitimized corpus which turns to become an explicit or implicit proposal of the set of products that should be consumed and at the same the ways that consumption should be done. For elaborating the results two methods were used: a) The collection of data on mandatory readings in tests for admission on Federal Universities, and number of citations of literary producers in academic papers and books as indicators of their level of canonization. b) The analysis and discussion of some of the outcomes of the research Retratos da Leitura no Brasil (Portraits of Reading in Brazil, Failla, 2016), establishing a comparison with the best-sellers lists of several publishing houses and, again, with the mandatory readings for admission in the top federal universities (acording to the federal agency CAPES) for the years 2015 a 2017.