一种测量多方面消费者参与的模糊数学方法

Soft Computing in Intelligent Systems and Information Processing. Proceedings of the 1996 Asian Fuzzy Systems Symposium Pub Date : 1996-12-11 DOI:10.1109/AFSS.1996.583685

Sung-May Hsu

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引用次数: 9

摘要

我们提出了一个关于消费者介入研究的新版本。创建了消费者参与度和消费者参与度的数学定义，取代了传统的语义定义，从而可以利用[0,1]范围内的单一综合指标来衡量多方面的消费者参与程度，这是客观和明显的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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A fuzzy mathematical approach for measuring multi-facet consumer involvement

We propose a novel version on the study of consumer involvement. Mathematical definitions for the consumer involvement and the degree of consumer involvement is created to replace the traditional semantic definitions so that a single synthetic index ranged in [0,1] can be manipulated to measure the degree of multi facet consumer involvement, which is objective and obvious.

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Soft Computing in Intelligent Systems and Information Processing. Proceedings of the 1996 Asian Fuzzy Systems Symposium

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