Investigating determinants of pro-environmental behaviors amongst UAE university students through Q-methodology

Abstract Numerous high-tech advancements have established a healthy environment, reduced consumer consumption of non-renewable resources, and reduced the total ecological impact on the environment. Despite this technology, many people still do not have sustainable behavior ingrained in them. Environmental sustainability is threatened by human behaviors, and environmental choices made by individuals are correlated with pro-environmental behaviors. This research focuses on the relationship between people and the environment, the difficulties that have arisen as a result, and the factors that influence university students' pro-environmental behaviors. It explores the factors influencing university students in the United Arab Emirates to have positive environmental attitudes and behaviors using the Q methodology. The results elucidate several discourses, including connections between knowledge and attitude, the importance of formal and informal education, and necessary economic policies and incentives. The results of this research are consistent with those of other recent studies that place more emphasis on attitude than motivation when it comes to changing behavior towards the environment.