Arthur Lefebvre, Milena M. Parent, Marijke Taks, Michael L. Naraine, Benoit Séguin, Russell Hoye
{"title":"调整治理、品牌治理和社会媒体战略以提高组织绩效:国家体育组织的定性比较分析","authors":"Arthur Lefebvre, Milena M. Parent, Marijke Taks, Michael L. Naraine, Benoit Séguin, Russell Hoye","doi":"10.1108/sbm-03-2023-0031","DOIUrl":null,"url":null,"abstract":"Purpose This paper aims to explore the potential configurations of governance, brand governance and social media strategies leading to effective organizational performance. Design/methodology/approach A fuzzy-set Qualitative Comparative Analysis including 28 Canadian national sport organizations (NSOs) and six conditions highlighted two sufficient configurations for effective organizational performance, defined as either budget per capita or athlete numbers. Findings Although no single component of governance, brand governance, or social media strategy is necessary to succeed overall, brand reputation and the strategic use of social media to communicate NSO identity were common to both identified configurations. Accountability was important for effective organizational performance in terms of budget per capita, while transparency was more important for higher athlete numbers. Thus, condition specificity is paramount in non-profit organizations that often have multiple objectives. Originality/value This study provides substantial theoretical and managerial implications, including the need to integrate brand governance and social media in non-profit organizations' overall governance activities.","PeriodicalId":45818,"journal":{"name":"Sport Business and Management-An International Journal","volume":null,"pages":null},"PeriodicalIF":1.9000,"publicationDate":"2023-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Aligning governance, brand governance and social media strategies for improved organizational performance: a qualitative comparative analysis of national sport organizations\",\"authors\":\"Arthur Lefebvre, Milena M. Parent, Marijke Taks, Michael L. Naraine, Benoit Séguin, Russell Hoye\",\"doi\":\"10.1108/sbm-03-2023-0031\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Purpose This paper aims to explore the potential configurations of governance, brand governance and social media strategies leading to effective organizational performance. Design/methodology/approach A fuzzy-set Qualitative Comparative Analysis including 28 Canadian national sport organizations (NSOs) and six conditions highlighted two sufficient configurations for effective organizational performance, defined as either budget per capita or athlete numbers. Findings Although no single component of governance, brand governance, or social media strategy is necessary to succeed overall, brand reputation and the strategic use of social media to communicate NSO identity were common to both identified configurations. Accountability was important for effective organizational performance in terms of budget per capita, while transparency was more important for higher athlete numbers. Thus, condition specificity is paramount in non-profit organizations that often have multiple objectives. Originality/value This study provides substantial theoretical and managerial implications, including the need to integrate brand governance and social media in non-profit organizations' overall governance activities.\",\"PeriodicalId\":45818,\"journal\":{\"name\":\"Sport Business and Management-An International Journal\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.9000,\"publicationDate\":\"2023-09-14\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Sport Business and Management-An International Journal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1108/sbm-03-2023-0031\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Sport Business and Management-An International Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/sbm-03-2023-0031","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
Aligning governance, brand governance and social media strategies for improved organizational performance: a qualitative comparative analysis of national sport organizations
Purpose This paper aims to explore the potential configurations of governance, brand governance and social media strategies leading to effective organizational performance. Design/methodology/approach A fuzzy-set Qualitative Comparative Analysis including 28 Canadian national sport organizations (NSOs) and six conditions highlighted two sufficient configurations for effective organizational performance, defined as either budget per capita or athlete numbers. Findings Although no single component of governance, brand governance, or social media strategy is necessary to succeed overall, brand reputation and the strategic use of social media to communicate NSO identity were common to both identified configurations. Accountability was important for effective organizational performance in terms of budget per capita, while transparency was more important for higher athlete numbers. Thus, condition specificity is paramount in non-profit organizations that often have multiple objectives. Originality/value This study provides substantial theoretical and managerial implications, including the need to integrate brand governance and social media in non-profit organizations' overall governance activities.