Escape Narratives and Regional Identity: A Case Study of the Story of Joe Burrow

This case study analyzes the news media’s framing of National Football League (NFL) quarterback Joe Burrow and his background during the 2019 football season, from the announcement of Burrow as a Heisman trophy finalist to the aftermath of his selection as the first overall pick in the 2020 NFL draft. With his heightened visibility on the field, Burrow’s background was increasingly of interest to football fans and sports journalists. It was not Burrow’s fairly “typical” family background as the child of a football coach in a nuclear family that received the most attention, but the Appalachian town of Athens, OH, where Burrow was a high school student, that became an important narrative. Emerging theme analysis suggests that sports journalists often extended idealized narratives to frame Burrow as an overcomer of a systemic cultural background with which he did not immediately identify. That narrative often utilized stereotypical representations of rural Appalachia as a place dominated by cultural poverty, highlighted representations of engrained hopelessness and lack of agency in the region, and reinforced problematic understandings of the nature of structural poverty and the ways it may be effectively challenged. The research addresses gaps in the literature about the college student-athlete in nuanced conversations about race and class in athlete-to-career narratives and notes the ways an athlete may call on such mediated tropes to extend a narrative for possible community or self-benefit.