Connecting the Past and the Present: How Narrative-Based Representations Affect Perceptions of Brand Heritage

Previous articleNext article No AccessConnecting the Past and the Present: How Narrative-Based Representations Affect Perceptions of Brand HeritageNathanael S. Martin, Noah VanBergen, Ph.D., T. Andrew Poehlman, Ph.D., Rashmi Adaval, and Ph.D.Nathanael S. Martin Search for more articles by this author , Noah VanBergen Search for more articles by this author , Ph.D. Search for more articles by this author , T. Andrew Poehlman Search for more articles by this author , Ph.D. Search for more articles by this author , Rashmi Adaval Search for more articles by this author , and Ph.D. Search for more articles by this author PDFPDF PLUS Add to favoritesDownload CitationTrack CitationsPermissionsReprints Share onFacebookTwitterLinkedInRedditEmailPrint SectionsMoreDetailsFiguresReferencesCited by Journal of the Association for Consumer Research Just Accepted Sponsored by the Association for Consumer Research Article DOIhttps://doi.org/10.1086/727834 HistoryAccepted August 23, 2023 © 2023 The Association for Consumer Research. All Rights reserved.PDF download Crossref reports no articles citing this article.