Personnel development strategy as a way to ensure enterprise competitiveness

The investigation and research conducted on ensuring the competitiveness of enterprises have shown that the strategy of personnel development, particularly its adaptability to the instability of environmental factors, has a significant impact on their level. One of the crucial elements of a company’s success is the careful selection of personnel based on their relevant competencies. These competencies should be developed while achieving the company’s goals and be monitored and evaluated. The purpose of this study was to identify areas for the development of the company’s human resources and to develop an effective human resources development strategy to ensure efficient and competitive operations. This study employs grouping, synthesis, and analysis to determine the primary competencies and factors affecting the personnel development strategy, alongside the methods of modelling and strategic diagnostics. The article provides a systematic approach for devising a personnel development strategy for an enterprise. It is based on a comprehensive study and analysis of factors that promote productive employee activity, especially on personal professional competences. The primary skills of production personnel in an enterprise are classified by their level of contribution to the personnel strategy, ranging from corporate to functional. This paper outlined the algorithm for developing and implementing a human resource development strategy that is in line with the modern world order and its challenges. The study determined the steps to implement the personnel development strategy of the enterprise within the context of active social communication and information activities. The grouped indicators that influence the strategy of the company’s human resources development will allow considering the personal, social, and economic trajectories of the company’s human resources development in the context of employee motivation to ensure high performance and competitiveness on the market