Ahmed Alsharif, Nor Zafir Md. Salleh, Lina Pilelienė
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A Comprehensive Bibliometric Analysis of fNIRS and fMRI Technology in Neuromarketing
The aim of this study is to perform a comprehensive bibliometric analysis of functional near-infrared spectroscopy (fNIRS) and functional magnetic resonance imaging (fMRI) tools. To achieve this aim, we adopted the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) protocol and bibliometric analysis (VOSviewer) for extracting the relevant papers (articles and reviews) from the Scopus database between 2002 and 2022. A total of 86 papers were included in the analysis. The results showed an increasing trend in publications over the years—the top countries in terms of publication outcome were the United States, Germany, Spain, and Australia. The analysis also identified the most influential authors and institutions in the field. In addition, we analyzed the most frequently cited articles, journals, and keywords related to fNIRS and fMRI tools. This bibliometric analysis provides insights into the current state of research on fNIRS and fMRI tools. It also provides insights into the direction of future research in this field. In this study, we will provide general insights and details about current trends in neuromarketing research using fNIRS and fMRI.
期刊介绍：
The Journal called Scientific Annals of Economics and Business (formerly Analele ştiinţifice ale Universităţii "Al.I. Cuza" din Iaşi. Ştiinţe economice / Scientific Annals of the Alexandru Ioan Cuza University of Iasi. Economic Sciences), was first published in 1954. It is published under the care of the Alexandru Ioan Cuza University, the oldest higher education institution in Romania, a place of excellence and innovation in education and research since 1860. Throughout its editorial life, the journal has been continuously improving. Renowned professors, well-known in the country and abroad, have published in this journal. The quality of the published materials is ensured both through their review by external reviewers of the institution and by the editorial staff that includes professors for each area of interest. The journal published papers in the following main sections: Accounting; Finance, Money and Banking; Management, Marketing and Communication; Microeconomics and Macroeconomics; Statistics and Econometrics; The Society of Knowledge and Business Information Systems.
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