Forecasting Bitcoin returns using machine learning algorithms: impact of investor sentiment

Purpose This study aims to assess the predictive performance of various factors on Bitcoin returns, used for the development of a robust forecasting support decision model using machine learning techniques, before and during the COVID-19 pandemic. More specifically, the authors investigate the impact of the investor's sentiment on forecasting the Bitcoin returns. Design/methodology/approach This method uses feature selection techniques to assess the predictive performance of the different factors on the Bitcoin returns. Subsequently, the authors developed a forecasting model for the Bitcoin returns by evaluating the accuracy of three machine learning models, namely the one-dimensional convolutional neural network (1D-CNN), the bidirectional deep learning long short-term memory (BLSTM) neural networks and the support vector machine model. Findings The findings shed light on the importance of the investor's sentiment in enhancing the accuracy of the return forecasts. Furthermore, the investor's sentiment, the economic policy uncertainty (EPU), gold and the financial stress index (FSI) are the top best determinants before the COVID-19 outbreak. However, there was a significant decrease in the importance of financial uncertainty (FSI and EPU) during the COVID-19 pandemic, proving that investors attach much more importance to the sentimental side than to the traditional uncertainty factors. Regarding the forecasting model accuracy, the authors found that the 1D-CNN model showed the lowest prediction error before and during the COVID-19 and outperformed the other models. Therefore, it represents the best-performing algorithm among its tested counterparts, while the BLSTM is the least accurate model. Practical implications Moreover, this study contributes to a better understanding relevant for investors and policymakers to better forecast the returns based on a forecasting model, which can be used as a decision-making support tool. Therefore, the obtained results can drive the investors to uncover potential determinants, which forecast the Bitcoin returns. It actually gives more weight to the sentiment rather than financial uncertainties factors during the pandemic crisis. Originality/value To the authors’ knowledge, this is the first study to have attempted to construct a novel crypto sentiment measure and use it to develop a Bitcoin forecasting model. In fact, the development of a robust forecasting model, using machine learning techniques, offers a practical value as a decision-making support tool for investment strategies and policy formulation.