Multi-View Hybrid Contrastive Learning for Bundle Recommendation

Bundle recommendation aims to provide users with convenient one-stop solutions by recommending bundles of related items that cater to their diverse needs. However, previous research has neglected the interaction between bundle and item views and relied on simplistic methods for predicting user-bundle relationships. To address this limitation, we propose Hybrid Contrastive Learning for Bundle Recommendation (HCLBR). Our approach integrates unsupervised and supervised contrastive learning to enrich user and bundle representations, promoting diversity. By leveraging interconnected views of user-item and user-bundle nodes, HCLBR enhances representation learning for robust recommendations. Evaluation on four public datasets demonstrates the superior performance of HCLBR over state-of-the-art baselines. Our findings highlight the significance of leveraging contrastive learning and interconnected views in bundle recommendation, providing valuable insights for marketing strategies and recommendation system design.