旅游产品和旅游促销对旅游景点游客兴趣的影响

Journal of Innovation Research and Knowledge Pub Date : 2023-08-15 DOI:10.53625/jirk.v3i3.6342

Syech Idrus, None I Wayan Gede Antok Setiawan Jodi, Latif Latif, None Luh Komang Candra Dewi, None Syamsulbahri

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引用次数: 0

摘要

本研究旨在确定和分析旅游产品和旅游促销对游客旅游景点兴趣的影响。本研究采用定量方法进行描述性研究。人口是指到棉兰市旅游的或曾经到过棉兰市旅游的游客。本研究采用的抽样方法是一种基于便利性的抽样方法。回答问卷需要100个样本，这样得到的答案更有代表性。本研究采用多元线性回归模型。结果表明，旅游产品对旅游景点游客的兴趣有显著的正向影响。旅游推广对游客对旅游景点的兴趣有显著的正向影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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EFFECT OF TOURISM PRODUCT AND TOURISM PROMOTION ON INTEREST IN VISITING TOURIST ATTRACTIONS

This study aims to determine and analyze effect of tourism product and tourism promotion on interest in visiting tourist attractions. This research is descriptive research with a quantitative approach. Population is tourists who are or have made tourist visits in Medan City. Sampling method used in this study is a sampling method based on convenience. Sample that will be required is 100 to answer the questionnaire so that the answers obtained are more representative. This study uses multiple linear regression model. The results show that tourism product has a positive and significant effect on interest in visiting tourist attractions. Tourism promotion has a positive and significant effect on interest in visiting tourist attractions.

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Journal of Innovation Research and Knowledge

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