电子商务使用和数字素养对数字创业社会意向的影响分析

Nur Augus Fahmi, Zulkifli Zulkifli, Tito Irwanto, Apit Fathurohman, I Wayan Adi Pratama
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引用次数: 0

摘要

本研究的目的是检验学生对数字创业的兴趣与他们使用数字素养和电子商务之间的关系。定量研究是本研究使用的方法。本研究采用相关数据收集方法。本研究采用问卷调查的方式收集数据。在问卷法中,会事先对问卷的效度和信度进行检验。数据采集完成后,采用统计方法对数据进行处理。使用多元回归分析来检验每个变量的影响。学生构成了这项研究的参与者。研究人员使用了基本的随机抽样程序,样本量为200人。根据研究结果,学生对数字创业的兴趣受到他们数字素养水平的积极影响。电子商务的使用对学生对数字创业的兴趣产生了积极的影响。电子商务的使用和数字素养都增加了学生对数字创业的兴趣。
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Analysis of The Influence of E-Commerce Use and Digital Literacy Toward Society Intention in Digital Entrepreneurship
The purpose of this study is to examine the relationship between students' interest in digital entrepreneurship and their use of digital literacy and e-commerce. Quantitative research is the method used in this study. This study uses correlational data collection methods. In this study, questionnaires are used to collect the data. In the questionnaire method, the validity and reliability of the questionnaire will be examined in advance. Data processing will be done using statistical methods after data collecting is finished. To use multiple regression analysis to examine the impact of each variable. Students make up the study's population. With a sample size of 200 participants, the researchers used a basic random sampling procedure. According to the study's findings, students' interest in digital entrepreneurship was positively impacted by their level of digital literacy. Students' interest in digital entrepreneurship is positively impacted by the use of e-commerce. The use of e-commerce and digital literacy both increase students' interest in digital entrepreneurship.
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