{"title":"是否准备好，生成人工智能将继续存在","authors":"Colin Campbell","doi":"10.2501/jar-2023-019","DOIUrl":null,"url":null,"abstract":"![Figure][1]</img> The emergence of ChatGPT has thrust discussion of generative artificial intelligence (AI) into the mainstream. Although it is only one example of a host of new AI tools that are entering the market, the accessibility and power of ChatGPT has sparked both excitement and concern.","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":null,"pages":null},"PeriodicalIF":2.1000,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Ready or Not, Generative AI Is Here to Stay\",\"authors\":\"Colin Campbell\",\"doi\":\"10.2501/jar-2023-019\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"![Figure][1]</img> The emergence of ChatGPT has thrust discussion of generative artificial intelligence (AI) into the mainstream. Although it is only one example of a host of new AI tools that are entering the market, the accessibility and power of ChatGPT has sparked both excitement and concern.\",\"PeriodicalId\":51400,\"journal\":{\"name\":\"Journal of Advertising Research\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":2.1000,\"publicationDate\":\"2023-09-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Advertising Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2501/jar-2023-019\",\"RegionNum\":4,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Advertising Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2501/jar-2023-019","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
![Figure][1] The emergence of ChatGPT has thrust discussion of generative artificial intelligence (AI) into the mainstream. Although it is only one example of a host of new AI tools that are entering the market, the accessibility and power of ChatGPT has sparked both excitement and concern.
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The ARF is the preeminent professional organization in the field of advertising, market and media research. Its combined membership represents more than 325 advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations. Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF leads key industry learning initiatives that increase the contribution of research to better marketing, more effective advertising and profitable organic growth. The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.
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