金融社会媒体的文献综述

Q2 Economics, Econometrics and Finance Journal of Asian Finance, Economics and Business Pub Date : 2023-09-01 DOI:10.17261/pressacademia.2023.1768
Gaye Ferah, Selay Ilgaz Sumer
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引用次数: 0

摘要

目的-本研究的目的是总结社交媒体和金融研究的发现,分析各种观点,并为研究人员做出一些贡献,并为未来的研究提供启示。研究方法:在研究中,研究社交媒体与金融之间关系的文章在国家数据库DergiPark中进行了检查。在此背景下,该研究将提供有关社交媒体使用、客户关系管理、金融公司营销策略的信息,并有助于更好地理解社交媒体在金融世界中的作用。在这项研究中,包括了近五年的文献综述。为此,我在DergiPark搜索了一篇文章,搜索词是“social media and finance”。然后,在内容、关键词、方法、发现和建议等标题框架内对所选研究进行检查。这项研究在展示社交媒体在金融领域的重要性和影响方面很重要,并告知各方有关研究的信息。文献综述清楚地揭示了过去五年社交媒体对金融世界的影响。研究结果-研究表明,社交媒体使新闻在金融市场上传播得更快,方便投资者获取信息,对投资决策有效。此外,已经确定社交媒体平台在金融公司的营销和客户关系管理中很重要。另一方面,分析表明,社交媒体给金融界带来了一些困难。信息污染和虚假新闻引发了社交媒体可靠性的问题。因此,需要更多的关注和预防措施来理解和管理社交媒体在金融世界中不断上升的作用。在文献综述中可以看到,社交媒体在金融领域的影响越来越大,而且这种影响有望进一步增强。在这种情况下,金融机构战略性地使用社交媒体并采取预防措施防止可靠性和准确性问题非常重要。同时,对金融问题感兴趣的个人和投资者应该有意识地使用社交媒体。结论-社交媒体平台促进了金融信息的获取,增加了投资者之间的沟通,影响了财务决策。除此之外,社交媒体在金融世界中日益重要的作用也带来了一些挑战。诸如错误信息、误导和操纵企图等问题引起了人们对可靠性和准确性的担忧。因此,应该采取适当的措施,谨慎使用社交媒体,管理社交媒体在金融领域的影响。关键词:社交媒体,客户满意度,财务,财务绩效,银行JEL代码:M40, M41
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A LITERATURE REVIEW ON SOCIAL MEDIA IN FINANCE
Purpose- The aim of this study is to summarize the findings obtained from research on social media and finance, to analyze various perspectives, and to make some contributions to the researchers and shed light on future studies. Methodology- In the study, articles examining the relationship between social media and finance were examined in the national database, DergiPark. In this context, the study will provide information on the usage of social media, customer relationship management, marketing strategies of financial companies and contribute to a better understanding of the role of social media in the financial world. In the study, a literature review of the last five years is included. For this purpose, article was searched in DergiPark using the expression "social media and finance". Then, the selected studies were examined within the framework of titles such as content, keywords, method, findings, and suggestions. The study is important in terms of presenting information about the importance and effects of social media in the financial world and informing the parties about the studies. The literature review clearly reveals the impact of social media on the financial world for the last five years. Findings- Studies show that social media enables news to spread faster in financial markets, facilitates investors' access to information and is effective on investment decisions. In addition, it has been determined that social media platforms are important in marketing and customer relationship management for financial companies. On the other hand, analyses show that social media brings some difficulties in the financial world. Information pollution and false news raise the issue of reliability of social media. Therefore, more attention and precautions are needed to understand and manage the rising role of social media in the financial world. In the literature review, it is seen that social media has an increasing effect in the financial world and this effect is expected to grow even more. In this context, it is important that financial institutions use social media strategically and take precautions against reliability and accuracy problems. At the same time, social media should be used consciously for individuals and investors who are interested in financial issues. Conclusion- Social media platforms facilitate access to financial information, increase communication between investors and influence financial decisions. In addition to all this, some challenges arise regarding the rising role of social media in the financial world. Problems such as misinformation, misdirection and manipulation attempts raise concerns about reliability and accuracy. Therefore, appropriate measures should be taken, and social media should be used carefully to manage the impact of social media in the financial world. Keywords: Social media, customer satisfaction, finance, financial performance, banking JEL Codes: M40, M41
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