Busy Being Born

Chronicling the development of Microsoft co-founder Paul Allen’s museal initiatives through the institution now known as the Museum of Pop Culture (MoPOP), this article explores the following questions: What happened when this philanthropist of great ambition and means sought to inspire others through the medium of the museum? What might the history of MoPOP tell us about contemporary issues in the museum? How does the saga of MoPOP challenge historical considerations of popular culture? I describe the kind of negotiations and challenges that faced an institution intentionally setting out to blaze new trails. The narrative shows an evolution in the values of the contemporary museum; while the lofty gestures toward a “museum of the future” or “post-museum” failed to survive, the founder’s vision of popular culture as a viable subject for the medium unequivocally triumphed. New values have now moved to the fore, including inclusivity and relevance. Moreover, the story of the museum elevates the power of the personal and the nostalgic in producing the collective phenomenon that we call history.