《快报》:探索性搜索与国际绩效:地方联盟何时起作用?

IF 4.9 2区 管理学 Q1 BUSINESS Journal of International Marketing Pub Date : 2023-11-09 DOI:10.1177/1069031x231216409
Majid Abdi, Preet S. Aulakh, Zicheng Ma
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引用次数: 0

摘要

企业经常被鼓励在国际化过程中利用当地合作伙伴的专业知识和内部地位进行合作。我们认为,在国际扩张过程中,联盟的适当性取决于企业所追求的探索性搜索的类型。在国际化过程中,企业在两个截然不同的领域(制度和产品)接触新颖性。我们假设,企业在这两个领域的创新追求涉及到具有不同能力的本土知识结构,这改变了作为国际化机制的当地伙伴关系的传导性。虽然依靠地方伙伴关系可以提高制度探索的绩效结果,但提高绩效的产品探索需要内部化的治理安排。基于三个新兴经济体企业的出口业务,实证结果支持我们的理论关系。
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EXPRESS: Exploratory search and international performance: when do local alliances matter?
Firms are often encouraged to collaborate to draw on local partners’ expertise and insider status during internationalization. We argue that the appropriateness of alliances during international expansion depends on the type of exploratory search a firm pursues. During internationalization, firms engage with novelty in two distinct, yet often conflated, domains: institutional and product. We posit that firms’ novelty-seeking in these two domains engages homegrown knowledge structures in contrasting capacities, which alters the conduciveness of local partnerships as a mechanism of internationalization. While reliance on local partnerships enhances the performance outcomes of institutional exploration, performance-enhancing product exploration requires internalized governance arrangements. Based on the export operations of firms from three emerging economies, the empirical results support our theorized relationships.
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来源期刊
CiteScore
8.70
自引率
17.20%
发文量
28
期刊介绍: As the globalization of markets continues at a rapid pace, business practitioners and educators alike face the challenge of staying current with the developments. Marketing managers require a source of new information and insights on international business events. International marketing educators require a forum for disseminating their thoughts and research findings. Journal of International Marketing(JIM) is an international, peer-reviewed journal dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing management are published each quarter.
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