REGIONAL ORGANIZATIONAL PARTNERSHIP IN HEALTH TOURISM

The mechanism of organizational partnership is a complex process. In the scientific literature, there are factors that can influence the existence of an effective organizational partnership. These factors are usually associated with power relations established between stakeholders; not finding a common vision; different and sometimes competing interests; lack of dialogue and leadership and different communication styles and culture etc. The authors formulate the purpose of the research - to identify opportunities for improving regional partnership in the health tourism industry during the expert evaluation. The authors of the article assume that regional partnership management is initiated by applying and creating various instruments. The role of the state in initiating regional cooperation (e.g. in the health tourism industry, using the available resources of each region to create health and wellness services) and the importance of the regional management of the region itself, in organizing cooperation and networking, identifying and involving significant actors, is emphasized. In order to determine the effectiveness of regional cooperation, efforts towards the goal of movement, and the allocation of resources, it is useful to carry out evaluations.