探索南方国家的地方品牌:以南非约翰内斯堡为例

IF 1.9 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Place Branding and Public Diplomacy Pub Date : 2023-09-28 DOI:10.1057/s41254-023-00314-5
Zenzile Mbinza
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引用次数: 0

摘要

本文提出了两个讨论点。首先,本文认为,通过约翰内斯堡市(CoJ,理事会)在品牌化方面所做的努力,除了普遍痴迷于贫困、非正式和暴力之外,还有从其他角度探索全球南方城市的空间,这些观点目前充斥着探索这些环境下城市问题的文献,尤其是发达国家的学者。其次,它认为,CoJ通过其连续的地方品牌,使其与包括居民和企业在内的不同利益相关者的关系复杂化。这是因为,与南非乃至整个非洲的其他城市相比,约翰内斯堡随着时间的推移,成功地发展出了强大的、可识别的地方品牌。虽然这是值得称赞的,但它也给人们留下了反思的空间:在一个被巨大的社会经济鸿沟所阻碍的城市,地方品牌的必要性。
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Exploring place branding in the Global South: the case of Johannesburg, South Africa
Abstract This paper presents two points of discussion. Firstly, the paper contends that through the efforts made by the city of Johannesburg (CoJ, the council) in branding, there is scope to explore cities in the Global South from other perspectives other than the popular obsessions of poverty, informality and violence that currently litter literature on exploring urban issues in these settings especially amongst scholars in the developed world. Secondly, it argues that the CoJ, through its consecutive place brands, has complicated its relationship with different stakeholders including residents and businesses. This is because in comparison to other cities in South Africa and in Africa more generally, the city of Johannesburg has managed to develop strong, recognisable place brands over time. While this is lauded, it leaves room to ruminate about the necessity of place branding in a city that is encumbered by huge socio-economic divides.
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来源期刊
CiteScore
3.80
自引率
13.30%
发文量
30
期刊介绍: Place Branding and Public Diplomacy?is a pioneering journal and the first to concentrate on this fast-growing field. Its scope and reach is global and culturally unbiased. Its primary objective is to broaden the understanding of the nature purposes and benefits of both place branding and public diplomacy and to demonstrate how place branding and public diplomacy strategies are implemented in practice.Place branding is the practice of applying brand strategy and other techniques and disciplines - some deriving from commercial practice others newly developed - to the economic social political and cultural development of cities regions and countries. Public diplomacy is the process by which an international actor – often but not exclusively a country – conducts foreign policy by engaging a foreign public. Public Diplomacy and Place Branding are not synonyms but their overlaps are sufficient to justify a journal which considers both activities in their own right and at their point of convergence.Both Place Branding and Public Diplomacy are significantly but not exclusively concerned with reputation management.
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