The story of social media: evolving news coverage of social media in American politics, 2006–2021

Abstract This article examines how American news media have framed social media as political technologies over time. To do so, we analyzed 16 years of political news stories focusing on social media, published by American newspapers (N = 8,218) and broadcasters (N = 6,064) (2006–2021). Using automated content analysis, we found that coverage of social media in political news stories: (a) increasingly uses anxious, angry, and moral language, (b) is consistently focused on national politicians (vs. non-elite actors), and (c) increasingly emphasizes normatively negative uses (e.g., misinformation) and their remedies (i.e., regulation). In discussing these findings, we consider the ways that these prominent normative representations of social media may shape (and limit) their role in political life.